Bachelor of Arts in Marketing

BACHELOR OF ARTS IN MARKETING

YEAR 1 SEMESTER 1
ME 100 Introduction to Business
ME 101 Language and Communication Skills I
ME 102 Introduction to Marketing
ME 103 Management Principles and Practice
ME 104 Introduction to Sociology

YEAR 1 SEMESTER 2
ME 110 Introduction to Business Mathematics and Statistics
ME 111 Computer Application
ME 112 Introduction to Organization Behaviour
ME 113 Language and Communication Skills II
ME 114 Introduction to Psychology

YEAR 2 SEMESTER 1
ME 200 Essentials of Marketing
ME 201 Elementary Microeconomics
ME 202 Introduction to Capital Markets
ME 203 Introduction to Entrepreneurship
ME 204 Financial Accounting 1

YEAR 2 SEMESTER 2
ME 210 Business Environment
ME 211 Business Ethics
ME 212 Practice of Sales management
ME 213 Business Management
ME 214 Consumer Behaviour

YEAR 3 SEMESTER 1
ME 300 Research Methods
ME 301 Strategic Marketing
ME 302 Communications and Information Technology
ME 303 Branding and Marketing Communications
ME 304 Business law

YEAR 3 SEMESTER 2
ME 310 Marketing Management
ME 311 Financial Management
ME 312 Human Resource Management
ME 313 Quantitative Techniques
ME 314 Direct and Digital Marketing

YEAR 4 SEMESTER 1

ME 400 International and Global Marketing
ME 401 Customer Relationship Management
ME 402 Strategic Management
ME 403 Advertising Management
ME 404 Marketing and Business Development

YEAR 4 SEMESTER 2
ME 410 Marketing policy and Strategy
ME 411 E- Marketing
ME 412 Production and Operations Management
ME 413 Project Research
ME 414 Business to Business Marketing