BACHELOR OF ARTS IN MARKETING

YEAR 1 SEMESTER 1
MKT 1101 Introduction to Business
MKT 1102 Language and Communication Skills I
MKT 1103 Marketing I
MKT 1104 Introduction to Entrepreneurship
MKT 1105 Introduction to Sociology

YEAR 1 SEMESTER 2
ME 110 Introduction to Business Mathematics and Statistics
ME 111 Computer Application
ME 112 Introduction to Organization Behaviour
ME 113 Language and Communication Skills II
ME 114 Introduction to Psychology

YEAR 2 SEMESTER 1
MKT 2101 Marketing II
MKT 2102 Elementary Microeconomics
MKT 2103 Introduction to Financial and Capital Markets
MKT 2104 Customer service management
MKT 2105 Financial Accounting 1

YEAR 2 SEMESTER 2
ME 210 Business Environment
ME 211 Business Ethics
ME 212 Practice of Sales management
ME 213 Business Management
ME 214 Consumer Behaviour

YEAR 3 SEMESTER 1
MKT 3101 Research Methods
MKT 3102 Branding and Marketing Communications
MKT 3103 Direct and Digital Marketing
Electives (Choose two)
MKT 3104 Business Information Systems
MKT 3105 Business law
MKT 3106 Strategic Entrepreneurship

YEAR 3 SEMESTER 2
ME 310 Marketing Management
ME 311 Financial Management
ME 312 Human Resource Management
ME 313 Quantitative Techniques
ME 314 Direct and Digital Marketing

YEAR 4 SEMESTER 1

MKT 4101 International and Global Marketing
MKT 4102 Advertising management
MKT 4103 Customer Relationship Management
Electives (Choose two)
MKT 4104 Strategic Management
MKT 4105 Advertising and Public Relations
MKT 4106 Consulting in marketing

YEAR 4 SEMESTER 2
ME 410 Marketing policy and Strategy
ME 411 E- Marketing
ME 412 Production and Operations Management
ME 413 Project Research
ME 414 Business to Business Marketing