Bachelor of Arts in Marketing

BACHELOR OF ARTS IN MARKETING

YEAR 1 SEMESTER 1
BBM 111 Introduction to Business
LCS 111 Language and Communication Skills I
MKE 111 Marketing I
MKE 211 Introduction to Entrepreneurship
SOC 111 Introduction to Sociology

YEAR 1 SEMESTER 2
ACF 121 Introduction to Business Mathematics and Statistics
ICT 121 Computer ApplicationS
HRD 121 Introduction to Organization Behaviour
LCS 121 Language and Communication Skills II
HRD 122 Introduction to Psychology

YEAR 2 SEMESTER 1
MKE 212 Marketing II
ECO 219 Elementary Microeconomics
BNF  211 Introduction to Financial and Capital Markets
PAD 225 Customer service management
ACF 111 Financial Accounting 1
MKE 211 Introduction to Entrepreneurship

YEAR 2 SEMESTER 2
MKE 221 Business Environment
MKE 222 Business Ethics
BBM 221 Practice of Sales management
MKE  224 Business Management

YEAR 3 SEMESTER 1
RSM 311 Research Methods
MKE 314 Branding and Marketing Communications
MKE 322 Direct and Digital Marketing
Electives (Choose two)
ICT 312 Business Information Systems
BBM 311 Business law
MKE 311 Strategic Entrepreneurship

YEAR 3 SEMESTER 2
MKE 321 Marketing Management
ACF 323 Financial Management
HRD 321 Human Resource Management
ACF 322 Quantitative Techniques
BBM 323 Business Development
MKE 325 Social Marketing

YEAR 4 SEMESTER 1

MKE  412 International and Global Marketing
MKE 414  Advertising management
BBF 411 Customer Relationship Management
Electives (Choose two)
HRD 411 Strategic Management
MKE 416 Advertising and Public Relations
MKE 417 Consulting in marketing

YEAR 4 SEMESTER 2
MKE 422 Strategic Marketing
BBM 421 Production and Operations Management
MKE 423 Business to Business Marketing